A while ago, the only thing you needed to drive traffic to your website, was to have one. Things have changed in the digital sphere. Today, there are over 1.5 billion websites on the internet, 200 million of which are active. That’s a lot of competition. Individuals and organizations have had to find ways to win over the digital multitudes. Creative web design came, just in time, to the rescue! Many contemporary businesses are investing heavily in digital design and creative web design. First impressions are a make or break, particularly in the booming e-commerce space. Knowing and understanding what your potential customers see when they first encounter your website’s landing page, especially from a search engine results page, is imperative to your digital marketing success rate.

A while ago, the only thing you needed to drive traffic to your website, was to have one.

Why Invest in Creative Web Development?

A well-designed website holds the attention of users. Visitors to your site will not tolerate disorganized or low-quality content. The speed at which website pages load, and their ability to be responsive when loaded onto different devices, can also be a deal breaker for digital audiences. Websites that do not align with the brand guidelines could also undermine an organization’s wider marketing efforts. It is important for design creatives within the web development space to keep in mind that design elements on a website or app match those of the brand or product the site advertises. Digital design has become ubiquitous with web design or web development. Web designers determine the general aesthetic–from designing the site layout to ensuring that fonts, buttons, icons, and other visual elements remain within the theme of the brand identity and color palette.

What Do Web Designers Do Exactly?

The typical web designer creates: a) web pages b) whole websites c) mobile apps d) web applications. They design site navigations and also do different mock-ups for responsive websites that look great on screens of all sizes. Although it is not a universal expectation, web designers typically have a working knowledge of basic coding languages like HTML and can manipulate stylesheets and CSS. Project management and being able to balance between complex operations is an added plus for any web developer considering the different subsets of skills required to design a complete website or app and deal with a team as well as, in some cases, clients.

What Do Web Designers Need?

To accomplish their complex tasks, digital design creatives in web development tend to have a background in visual creative media. It is important for visual artists in this field to have mastered color theory and typography. Graphic design, layout and navigation design are essential in the creation of responsive, mobile-first design. Design software such as Adobe Creative Suite, as well as administrative software like the entire Microsoft Office Suite, including such niche software as MS Project, Illustrator, Photoshop and Autodesk Sketchbook, are essential. Also crucial to a web designer’s stock in trade are wire-framing and prototyping approaches, practices and software.

In A Nutshell…

Web design has come a long way. Such a long way in fact, that it has almost morphed into a science. From mapping the behavior of users to creating visual experiences that keep audiences
hooked to digital creations, web developers are the backbone of the Internet. Organizations that hope to make a mark or maintain their legacy in the increasingly crowded digital space, would do well to invest in talented creative web development agents and agencies.