When developing a website or blog, thinking about the kind of content you want to put there is undoubtedly important to your product. However, an equal amount of thought should be placed on the typography you use for your website. Typography is very personal and can either make or break your brand. You need to give your clients the right impression of your product before they even get the chance to read your content.
With so many designs out there, it can get overwhelming. To narrow down your options a little, start with exploring some of the trends in typography 2020 has to offer.
1. Swiss Style
Inspired by some of the most iconic designers in Switzerland, this typographic style is professional, extremely legible, and objective. One simple way to give off that Swiss-inspired vibe is to use no other than the well-known Helvetica font. Brands like The Ordinary who use this style to showcase their no-nonsense brand personality to its consumers.
2. Round Sans-Serif
If you want your brand to seem more approachable and friendly then follow the example of Airbnb and Google, who are moving more towards these playful-looking rounded fonts. While it could come off as a little childish, combine it with the right color palettes and your website will elicit the feelings of trust and seriousness at the same time.
3. Bold Minimalism
Simple and clean looking logos and websites were all the rage a few years ago and still manages to be the safest and most popular choice for most. However, in 2020, a bolder and louder approach to minimalism will be introduced. Just take a look at posters or websites developed by sports brands, namely Nike and Adidas. Very sleek and straight-forward typographic designs that invites its consumers to dream big and be goal-driven, which perfectly define their brands.
4. Go Classical
There’s something about fonts with a nice classical touch that make any brand look more luxurious and inviting. Think typefaces like Keiss Big, Baskerville or any serif font that is less “digital”. Typography of this nature can feel familiar, natural, and relaxing to viewers who will appreciate the quietness and warmth this design exudes. An example of a company that utilizes this typography trend is L’Occitane.
Typography is both an art and science, and like the conventional art and science that we all know, it’s always evolving. Experiment with a few of these typographical trends and test to see which one really speaks to you and conveys the visual message you're trying to send.
